Trade Marketing
The point of sale remains a key factor in the commercial strategy of many brands. Whether in physical stores, supermarkets, large retailers or sector events, the way in which a product is presented directly influences the consumer's purchasing decision.
At Pit Lane Advisors we design and implement trade marketing strategies to enhance the presence of brands in the market, improve their visibility in distribution channels and generate actions that impact the end consumer.
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Some of our projects:
Campaign with promoters in mass-market chains for a DIY company.
Development of signage and displays for a toy store chain.
Development of commercial incentives for the commercial network of an industrial services company.
Organization of a presentation for a renewable energy startup.
Stand design and organization of an international trade fair for a company in the air conditioning sector.
Seasonal supermarket campaign for a stationery company.
