Difference between agency, freelancer and consultancy: which is best for your business?

Judith Capel
Jul 1
2 min read

If you're looking for support in marketing, communication or commercial management, you've probably asked yourself:

Should I hire an agency, a freelancer or a consultancy like Pit Lane Advisors?

It’s a very common question. In this post, we clearly explain the differences between agency, freelancer and consultancy — and why a consultancy might be the most strategic option depending on your needs..

1. Marketing agency: full structure, but often impersonal

Agencies usually have large, multidisciplinary teams. They offer “turnkey” services with standardized processes.

🔸 Downside?

You often don’t deal with the experts directly, but with an account manager. Solutions can be generic and more expensive due to their internal overhead.

2. Freelancer: flexible and close, but limited

Hiring a freelancer is usually more affordable and direct. There’s often a close relationship, ideal for short-term or specific projects.

🔸 Downside?

Most freelancers specialize in a single area (design, social media, copywriting…), so they may lack strategic vision. Availability may also be limited.

3. Consultancy (like Pit Lane Advisors): strategic vision + practical support

At Pit Lane Advisors we are a consultancy specialized in strategy, communication and marketing, designed for businesses that need clarity, direction and results.

💡 What makes us different?

We guide you from strategy, not just execution.
Tailored solutions, not templates.
We can implement or support your internal team.
We work as a partner, fully involved in your goals.

Our approach is close, fast and effective. We want you to feel like you have a trusted partner to think out loud with and make the right decisions for your business.