Giant products in advertising: the impact of this visual strategy
- Judith Capel
- Apr 11
- 2 min read
Discover how giant products in advertising generate attention, virality and brand positioning through creative and memorable urban campaigns.
You've probably seen it: you're walking down the street and suddenly you come across a sneaker the size of a car, a shampoo bottle as tall as a phone booth or a lipstick brushing a streetlight. Your first thought: “That’s insane!”. The second: “I need a picture”.
And that’s the key.
These campaigns are part of a growing experiential marketing trend worldwide: giant products in advertising are taking over public spaces with a clear purpose. Behind the visual “exaggeration,” there’s much more than the will to impress. There’s strategy, branding, and a direct connection to the way we consume today.
What are these campaigns trying to achieve?
Grab attention in a saturated world
We live surrounded by visual noise, both online and offline. Brands fight for seconds of attention-in the scroll, on the street, at every turn. Something giant, unexpected, and out of the norm... makes you stop. Even if it's just out of curiosity.
Giant products in advertising work as visual hooks: they stop you, spark interest, and stick in your memory.
2. Create viral content without paying for clicks
These actions are designed to be photographed, filmed, and shared. Street-based giant marketing turns into social media content, originally born in the physical world.
And here's where strategy gets sharper: if the giant product has a clever phrase, a striking location, or a fun activation, organic reach can skyrocket. It's a way to boost brand visibility without relying on constant ad spending.
3. Strengthen brand messaging through emotion
A giant perfume bottle isn't just for show; it aims to make you feel it's essential, desirable, and significant in your life. These campaigns emotionally reinforce the brand message: exaggeration signals value, impact, and prominence.
Many also play on humor, surprise, or nostalgia, creating a real connection. And a brand that connects sticks.
4. Position your brand as creative and bold
If these campaigns have something in common, it's boldness. That boldness conveys a powerful message: "My brand dares to think differently."
In a market saturated with safe, standard messaging, ideas like this help you stand out as a fresh, relevant, and memorable brand.
What if I don’t have the budget to build a sneaker the size of a truck?
Good question. And the answer is: you don't need it.
The real value of this trend isn't the physical size; it's the mindset behind it:
🔸 How to turn the ordinary into something memorable
🔸 How to exaggerate your product's value visually or conceptually
🔸 How to break the mold so people notice, understand, and remember you
At Pit Lane Advisors, we love applying this thinking to any kind of project-big or small. Sometimes, a well-executed creative idea is all you need. No inflatables required-just imagination.
In summary:
Giant products in advertising are more than a visual trend; they 're a strategic tool that blends experiential marketing, viral content, and brand positioning. With the right idea, they're accessible to businesses of all sizes.
👉 Want to find the giant version of your brand message-no sculpture needed?
At Pit Lane Advisors, we can help your brand look (and feel) big.
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