How to align your marketing with your business model to get real results
- comunicacion700
- May 27
- 2 min read
Many business owners invest heavily in marketing expecting spectacular results… only to end up frustrated when real traction never comes. The most common (and least obvious) reason?
👉 Your marketing is not aligned with your business model.
When this happens, communication, acquisition, and retention efforts become inefficient—and you lose sight of what truly matters: turning marketing into a strategic growth engine.nt importa: convertir el màrqueting en un motor estratègic de creixement.
5 clear signs of misalignment
1️⃣ Your potential customers don’t understand what you do or why you’re different.
This indicates a disconnect between your value proposition and your messaging.
2️⃣ You’re attracting the wrong type of customer.
High traffic, low conversions. Your marketing is reaching the wrong audience.
3️⃣ You’re selling a lot, but with very low margins.
You may be prioritizing volume without considering costs or pricing strategy.
4️⃣ There’s a gap between your brand promise and the real customer experience.
When your message doesn’t match delivery, it damages your reputation and loyalty.
5️⃣ You invest more in acquiring than retaining.
A healthy strategy balances acquisition and retention in line with your business model.
How can you fix it?
💡 1. Revisit your business model thoroughly.
Clearly define your customer segment, value proposition and key resources. Use tools like the Business Model Canvas for perspective.
💡 2. Redefine marketing goals aligned with the business.
It’s not just about visibility or leads—it’s about growing market share, increasing margins, and retaining premium clients.
💡 3. Adjust your messaging and value proposition.
Ensure your communication resonates with what your audience truly values.
💡 4. Evaluate your channels and tactics.
Are they suited to your product, average ticket, and sales model (B2B, B2C, consultative, etc.)?
💡 5. Measure real impact.
Forget vanity metrics. Link your marketing efforts to business KPIs: acquisition cost, net margin, retention rate, etc.
Why is it essential to align marketing with your business model?
Because when every action is connected to the core strategy, marketing stops being a cost and becomes an investment that:
Attracts the right customer
Improves profitability
Builds loyalty and long-term value
At Pit Lane Advisors, we help businesses review, align and scale their marketing with strategic focus and measurable results.
💬 Have you been through this? Do you feel like your marketing and your business are going in different directions?
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